Business plan DKNY - 978 Words

Brinksma Derline, Odorico Camille, Sicard Olivia COM 3224 March 20, 2013 DKNY Report Relationships between DKNY and PETA EXECUTIVE SUMMARY Donna Karan New York (DKNY) is a label founded by fashion designer Donna Karan. Interested in fashion since she was very young and having designed numerous collections, Karan was hired by Anne Klein who launched her career in the fashion industry. Today, Karan has expanded her label worldwide. PETA is an American animal rights organization and a non-profit corporation that claims to be the largest animal rights group in the world whose slogan is we’d rather go naked than wear fur.† In 2005, around 8 years ago, DKNY was reproached by PETA for DKNY’s use of fur in their clothing production, which†¦show more content†¦RECOMMENDATIONS DKNYs’ failure to answer to PETA’s pleas have severe consequences for DKNY. A proper course of action could have been to respond with an appropriate justification for why DKNY continued to use fur in their products, particularly from Chinese fur farms that were known for their poor treatment of animals. A reasonable explanation for their actions would allow for better communication between the two organizations and provide the opportunity for negotiation. In fact, to have not responded to the initial plea at all would also have possibly been a more effective alternative. Thus avoiding the growing negative publicity and attention that this whole scandal caused DKNY. Karl Lagerfeld is another example of a designer that uses fur in his collections, however, with the continued use of fur farms, he has suggested that animals be treated more humanely, â€Å"handled in the nicest way† as he stated. This proposal seems the most appropriate form of action. It is a similar solution to the campaign PETA used against McDonalds, to convince them to improve the basic welfare of animals used in production, and it proved to be a success. However, this would not be a favored solution for those who morally feel the use of fur is completely unacceptable. In which the only solution would be to completely stop its use in clothing productions. Nevertheless, if DKNY refuses to stop using fur products, then their ultimate solution is to continue to use it through more humaneShow MoreRelatedPolo Ralph Lauren Company Summary1571 Words   |  7 PagesCompany summary Polo Ralph Lauren is an American apparel company founded in 1967 and is currently based in New York. It was founded by designer Ralph Lauren, who still serves as CEO, Chairman, and chief designer for the company. The company does business by engaging in the design, marketing, and distribution of premium lifestyle products. 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The design team will have to work within a certain time limit and it is critical that all deadlines are met if the garment is to be launched due to plan. Designers have developed the ability to work more closely to deadlines and have realised that failing to meet them results in their products not reaching th e customer on time which leads to reduced profits for the company and the possibility of beingRead More Digitally Deprived: A Survival Story Essay2281 Words   |  10 Pageswith technology compared to others in my age group. I sit in coffee joints at night and watch people become more introverted than a turtle, ducking into their little shells of technological safety. They look at you through their faux, so-call trendy DKNY knock-off glasses, dressed in their Abercrombie clothes, hiding behind nothing but the glow of a laptop or in the corner talking to someone on their cell phones which just happens to match what they are wearing that day, just like every day. It’s